Your Look Is Your Brand — Social Media & Self-Image for Models

Before you walk into a casting.

Before you get that DM from a photographer.

Before you even finish this sentence—

Someone's already looking at your Instagram.

Modeling isn't just what happens in front of the camera anymore. It's what you broadcast 24/7.

And if your feed looks like chaos, selfies, and drunk brunch photos?

They move on. Instantly.

Repeat this: "My IG is my business card. My storefront. My magazine cover."

Casting agents, clients, photographers — they all stalk your feed.

And most won't tell you they did. They'll just decide.

Let's build a feed that speaks before you do.

• Clear Profile Photo: Headshot or waist-up photo. High-res. Confident. You look like you belong in front of a lens.
• Username Clean AF: Use your real name or modeling name. No random numbers, underscores, or "bbygrl69" energy.
• Bio = Professional:

• Top 9 Posts = Solid:

When someone opens your profile, the first 9 photos better say "this is a model."

That means:

• 1—2 digitals
• 2—3 pro or TFP photos
• 1 clean headshot
• 1 BTS or lifestyle post
• Minimal filters
• No garbage selfies

• Blurry shots
• Party pics, club pics, bottle service vibes
• 2016 Snapchat filters
• Overedited Facetune disasters
• Long captions crying about life
• Anything you wouldn't want a brand like Aritzia or Nike seeing

This isn't about being fake. It's about positioning.

You want people to land on your profile and think:

Post content like this:

• Clean studio shots
• Test shoot footage or BTS clips
• Posing practice (carousel of expressions or movement)
• Digitals with clean outfits and minimal makeup
• A "talking to camera" Story or Reel showing confidence
• Lifestyle shots (coffee shop, gym, walking through downtown — controlled and intentional)

Instagram is pushing video. Use it.

Ideas:

• 15-sec posing clips
• BTS from shoots (even if it's just a phone clip)
• Walk practice or runway clips
• "Day in the life" of an aspiring model
• Before & after transformations (no makeup → shoot-ready)
• Quick tips or voiceovers ("3 poses every model should know")

You're not doing this to go viral. You're doing this to show energy, comfort in front of the lens, and brand potential.

Modeling is part image, part character.

You don't need to fake your life — but you do need to present yourself as someone people want to work with.

Think of it like this:

• Fashion girl? Clean fits, minimal makeup, cool locations.
• Commercial? Smile, warmth, relatable everyday content.
• Fitness? Workout clips, clean eating, energized vibe.
• Edgy? High-contrast photos, unique angles, dark tones.

Your vibe attracts your tribe — and your clients.

• Reply to comments
• Don't start drama
• Collaborate with photographers, tag brands, shout out other creatives
• Don't spam DMs, especially with "wanna collab?" — let your content attract interest

And for the love of your future career:

IG is home base. But expanding helps.

• TikTok: Show your personality, your shoots, your journey. You don't need to dance. You just need to be visible.
• Threads/X: Optional — just don't post wild opinions if you're trying to be a brand face.
• LinkedIn: If you're doing commercial or corporate work, it's worth having.

Consistency is more important than perfection. Stay active. Stay sharp. Stay professional.

We review every model's online presence before we sign them. Not to judge — to assess readiness.

Here's what we look for:

• Clarity and confidence in your top posts
• A clear sense of who you are (without guessing)
• No red flags
• Growth mindset — are you improving your content over time?

And if you don't have it yet? We'll help you build it.

That means:

• Help with digitals and photo planning
• IG audits
• Feedback on what to post (and what to stop posting)
• Coaching on brand positioning and content strategy

You bring the discipline — we bring the industry experience.

Don't wait to "get discovered."

Build your presence so solid they can't ignore you.

You've got the look. Now back it with presence, professionalism, and a digital footprint that screams "I'm ready."

6

Digital Branding Master!

You've mastered the art of online presence in the modeling world

You've mastered the digital strategies that 96% of aspiring models neglect. Your understanding of strategic brand building shows the forward-thinking approach that agencies actively seek out.

6 of 8

Chapters Complete

75%

Progress Made

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Reader Ranking

"Your image is your personal logo, your signature. It creates your first impression and your lasting impression."

- Sherry Maysonave

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